READER’S PORTAL

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Welcome to the Reader’s Portal! Here you will find all exercises, discussion questions, and resources referenced in the workbook.

Don’t Forget About The Music: How To Build Your Foundation For Success In The Music Space.

Individual Study

For individual study, read though the workbook at your own pace and truly engage with it by working through the 6 Chapters,  14 Written Exercises , and 40 Questions (including 8 word problems). Have fun with it!

Group Study

Break Out Questions:

1. Break into groups of 2 -3 people and share at lest 2 of your answers to Exercise #1, share which question of the 5 (from the exercise) was the most challenging and why.

2. What are the difference between purpose, vision, and goals? And what is the importance of having each in the music space?

3. Share 2 things from your 6-month goals and 2 things from your 12-month goals that you developed from the workbook. Offer a recommendation to another person in your group that may help him/her on one goal he/she shared.

Break Out Questions:

1. Name 3 popular music space figures [1 recording artist, 1 songwriter/producer, and 1 music brand (i.e. record label, management company)]- and list 3 things about their musical identity. What are the benefit/impact of having the music identities that you listed?

2. How important is work ethic in the music space? What may be some benefits of a strong work ethic? Discuss luck versus work ethic? Discuss two ways that you can improve your work ethic.

3. Share 2 of the 3 (song/album, person, music moment) that you will study and why you choose to study them.

Break Out Questions:

1. Why is copyright the staple of the music business?

2. How is copyright related to control of music and how you make money from music?

3. What is the difference between a sound recording and a musical composition?

4. Discuss the 8 copyright word problems from this chapter

5. What is the difference between a copyright, trademark, and personality rights?

6. What kinds of deals involve copyright? Trademarks? Personality rights?

7. What are two ways that you can manage your copyrights?

8. If an artist wants to register his stage name and the logo he created to identify his stage name, how many trademark registrations does he need to apply for?

 Break Out Questions:

1. What is your brand in one sentence?

2. Discuss one person from your Exercise #12 list and 2 brand grabbers

3. Why is being the core of your brand important? And what are the consequences of not being being the core of your brand?

Classroom Study

Small Group Break Out Questions:

1. Break into groups of 2 -3 people and share at lest 2 of your answers to Exercise #1, share which question of the 5 (from the exercise) was the most challenging and why.

2. What are the difference between purpose, vision, and goals? And what is the importance of having each in the music space?

3. Share 2 things from your 6-month goals and 2 things from your 12-month goals that you developed from the workbook. Offer a recommendation to another person in your group that may help him/her on one goal he/she shared.

Class Exercise:

Nick Jackson is a lead singer of a 5-member band. He’s been singing since a kid and is responsible for forming the band 3 years ago. Nick is growing frustrated because 3 of the band members are constantly missing rehearsals, there isn’t enough money to support a regional tour, he’s stressed out from his job as a clothing store manager, and he wants to hold a fundraiser to buy a new touring van but wonders if he should raise money for the merchandise instead. From this chapter, which covers purpose, vision, and goals, what are some recommendations you would give Nick?

Small Group Break Out Questions:

1. Name 3 popular music space figures [1 recording artist, 1 songwriter/producer, and 1 music brand (i.e. record label, management company)]- and list 3 things about their musical identity. What are the benefit/impact of having the music identities that you listed?

2. How important is work ethic in the music space? What may be some benefits of a strong work ethic? Discuss luck versus work ethic? Discuss two ways that you can improve your work ethic.

3. Share 2 of the 3 (song/album, person, music moment) that you will study and why you choose to study them.

 Class Exercise:

Jacob is a music manager. He’s had some success with a country female solo act. He wants to build a bigger management company with acts across the pop, urban, dance, and country genres. Jacob wants his next act to be a young hip-hop trio named “The Trio.” Based on this chapter, what are some things Jacob should do in (1) building his management company and (2) managing a hip-hop trio, which is new for him? Secondly, based on the You chapter and this chapter, what recommendations should Jacob give to “The Trio” that will help them build a solid foundation?

 

 

Small Group Break Out Questions:

1. Why is copyright the staple of the music business?

2. How is copyright related to control of music and how you make money from music?

3. What is the difference between a sound recording and a musical composition?

4. Discuss the 8 copyright word problems from this chapter

5. What is the difference between a copyright, trademark, and personality rights?

6. What kinds of deals involve copyright? Trademarks? Personality rights?

7. What are two ways that you can manage your copyrights?

8. If an artist wants to register his stage name and the logo he created to identify his stage name, how many trademark registrations does he need to apply for?

 Class Exercise:

Randy is a young pop singer building a solid buzz for his career with a growing online presence and following. He’s at the point where he needs to build a team around him. Randy needs help building his team – who should Randy have on his team and what are at least two things each team member will provide him with?

To complete this exercise, break into teams: attorney team, manager team, accounting team, techie team, and fan team and consult Randy from your team perspective as to why your role is important

Small Group Break Out Questions:

1. What is your brand in one sentence?

2. Discuss one person from your Exercise #12 list and 2 “brand grabbers”

3. Why is being the core of your brand important? What are the consequences of not being the core of your brand?

Class Exercise:

Break into teams. Each team is to create a fictional client – which can be an artist, producer, songwriter, music company, etc. – with a fictional background that you can make up. The team task is to help the client build its brand. After a 20 minute brand brainstorming session, each team is to describe to the rest of the class who the client is and the client’s brand, using the 6 steps from this chapter as a guide.

your MUSIC!